Between Today and What’s Next

In writing about technology, I believe that there is always a never-ending demand for more basic, “101 level” information. Too often, we can forget that while end-users might be interested in hearing about the next big thing, they often aren’t even buying the brand-new version, but are working to optimize their legacy environments. If the chasm between the “future vision” and the customer’s reality is more than a few generations of product, there is a real chance that the terminology and operational models will be so foreign that it will scare off those all but the most aggressive early adopters. I try and explain the gap between the vision of where things are going and how customers can move towards adoption of new technologies.

People have different ways that they prefer to consume information; so to reach a broad audience, you should use multiple media methods. I’m excited that I have a couple of upcoming presentations at industry shows to add to my mix of writing and videos. Presentations require a lot of work, but I have fun with them and enjoy sharing the material (and when allowed, I post them to SlideShare). Here are some recent sessions that I recorded and upcoming events that I will be at:

I was a guest on Mike Laverick’s Chinwag podcast. The audio and video of the discussion are available here: http://www.rtfm-ed.co.uk/2012/04/18/chinwag-with-stuart-miniman-episode-73/. Topics of the conversation included flash storage, convergence solutions, desktop virtualization and more.

I also participated in the first Cisco Data Center Virtual Symposia. A panel consisting of Omar Sultan, J Metz, Stephen Foskett, Greg Ferro, Ivan Pepelnjak and me had a 3-hour in-depth conversation about FC, FCoE and iSCSI. Full details and replay of the session can be found here: http://blogs.cisco.com/datacenter/introducing-data-center-virtual-symposiums/

I will be at Interop Las Vegas the week of May 7^th. I’m sitting on a panel with Mike Fratto, Stephen Foskett and Howard Marks on Tuesday 11:30am-12:30pm PT: What’s Next in Storage. On Wednesday at 3:15pm-4:15pm PT, I will be presenting:

Big Data? No. Big Decisions Are What You Want. Both sessions are part of the Storage Track; details are available here.

I’ll be back in Vegas the week of May 21 for EMC World – I can’t believe it’s my 10^th year at the conference. SiliconAngle and Wikibon will be broadcasting live video with theCUBE. I will have a presentation on Converged Solutions near the Blogger’s Lounge – I’ll update this post when the time/date is available. UPDATE: My BUZZ Talk at EMC World “Data Collision: How Virtualization is converging the Enterprise” will be 2-2:30pm on Mon, May 21st – details here.

I expect to be at a few other shows this year (including Dell Storage Forum in Boston and VMworld in San Francisco). As long as my schedule allows, I’m always happy to do podcasts, videos or simply chat about technology and/or social media. I’m easy to contact here, on Twitter (@stu) or through Google+ (stuminiman).

Finally, a big thank you to VMware for naming me a vExpert for 2012 (my second year) – see the full list here.

Mass Adoption and the 1% of Social Media

Internet participation inequality from useit.com

When I first jumped into social media activity almost five years ago (back when we just called it Web 2.0), I was looking for tools that could help collaboration and innovation as part of my job in an enterprise environment (what Andy McAfee dubbed Enterprise 2.0). A Jive community space, Blogs, Facebook, and Twitter turned out to be great tools not only to collaborate internally, but helped to connect me to a small, but growing community of technology enthusiasts. While the general rule for Internet participation is the 90-9-1 rule where 90% lurk, 9% participate some and the 1% are heavy contributors (the Occupy movement now brings a different 1% to mind) that create over 90% of the content. Bloggers are almost always in the top 10% of participation and they made up a lot of the early Twitter community. Over the last five years, we’ve watched social media go from the early adopter crowd to more of the general population and it is also impacting traditional media.

While having discussions through social media is great, it’s even better when you can meet those people in real life (IRL) at events or when travelling. For comparison at how fast the communities are growing, compare Stephen Foskett’s list of storage people on Twitter in 2008 with the 2011 VMworld Las Vegas Twitter list. With the expansion of Twitter users (and slow decline in blogging), it seems to me that Tweetups have lost some of the excitement that they had a couple of years ago. As I wrote back in 2009, I prefer gatherings where I have already started the connections online. As traditional media and brands increase the usage of social media, more users simply consume the streams rather than engage and create new content and conversation. This week I had some fun participating chatting with the Run! podcast (follow link or click play below, total length is 33 minutes) where we discussed the interaction and differences between mass media and social media. I had fun with the discussion and there is a good mix of viewpoints between Marc Farley, Matt Brender, Roger Strukoff and me.

Like many bloggers, I’m a little concerned that as mass media and mass adoption of social media picks up, there may actually be less active and constructive conversation and more polarizing rhetoric controlled by too few people. Social media holds the promise of democratizing communication and most traditional media usage falls back to a one-way broadcast of information (as Roger pointed out on the podcast, reading questions or comments off of Twitter doesn’t count as being engaging).

Be part of the active Internet 1% and don’t let the media (controlled by the other 1%) rule the social webs.

Thanks Marc, Matt and Roger for having me on the podcast. Also, thanks to those who read and engage in the conversation on this blog, Twitter and everywhere else.

 

Tools controlling communication

As a continuation of looking at the internet era through the lens provided by Neil Postman’s Amusing Ourselves to Death, I’ll start with email – what Jeremiah Owyang called the “first and largest social network“.  If television is amusing us to death, email is either boring us to death or burying us alive.  At first, email was an extension of letters and office memos, but as the technology allowed connectivity to the entire world, most office workers find themselves sorting, filing, responding to and deleting emails.  Some of the problems with email:

1. It becomes the primary method of communication when more personable (phone call or in person) or less obtrusive (IM, wiki) options might be more appropriate
2. Expectations of how fast email should be responded to vary greatly.  Many treat all email as Urgent & Important (see my discussion of where Twitter falls on Covey’s 4 quadrants).  In the mid-90′s when it could sometimes hours (or “next day”) for email to get from one company to another, now some people feel obligated to answer in minutes.  Email is not geared well for real-time communication, nor is a worker efficient if they have to pounce every time new mail is arriving.
3. Workers can become inundated with the volume of messages received since they are often subscribed to too many lists, or are in the middle of too many conversations (GMail’s interface provides threading, but Outlook handles threads very poorly – sort by subject and hope you can follow what is going on).

As Neil Postman said, the tool tends to shape the communication, and email use can go even further by having workers spending their days doing nothing but sending and receiving emails.  Now I’m no suggesting that we should get rid of email (nor would I claim that  email is dead or even that you should take a day a week away from email), rather like PowerPoint, it should be used when necessary and with consideration to the intent and audience.  The challenge today is that no single tool is best for all communications.  Hutch Carpenter wrote a nice article describing how Google Wave gives a “Beautiful Potential, Faraway Dream”; until the dream is realized, you can either stick to using email or try and leverage a number of tools.  I use a mix of email, instant messenger, Twitter, Facebook, FriendFeed, wikis, and blogs/RSS (not to mention phone, videoconferencing and when ever possible IRL).  Most people aren’t going to want to learn or toggle between so many tools, but if you can efficiently add just a couple of options, you can take control of the communication rather than the being constrained by the tools.

When all you have is a hammer…

Do you see the email issue getting better?  Will we just need to wait until the large enterprise tools have this functionality built in?